Case Study

PJ Whelihan's Partners with UPshow to Improve Customer Engagement

The Company

PJ Whelihan's is a casual dining restaurant and sports bar chain with locations primarily in the North Eastern states of the USA. The chain is known for its family-friendly atmosphere, making it a popular destination for people looking to enjoy good food while watching sports games on big screens. PJ Whelihan's has an extensive food and beverage menu with a packed events schedule, happy hours and more!

The Challenge

PJ Whelihan's wanted to promote their offerings and partnerships to customers, but it proved difficult to manage multiple locations, all with unique messaging, offers and events. Previous digital signage partners presented challenges including the lack of central management and control over content. The marketing team at PJ Whelihan’s felt the content frequently became stale with a lack of playlisting options.

UPshow’s centralized system allows the head office to update screens with location-specific and company-wide messaging and schedule promotions, playlists & events in advance. 

The UPshow Approach

UPshow's customer engagement platform, UPshow CONNECT, is currently powering TV screens within 20 locations. By adopting UPshow CONNECT, the chain has successfully overcome event scheduling and playlisting challenges, improved customer engagement and increased revenue through promotions.  

The software provides a centralized, cloud-based dashboard that allows the corporate team to control screen content across all locations from a remote location ensures seamless and consistent messaging and scheduling.

The Results

The partnership between PJ Whelihans and UPshow has resulted in many positive outcomes:

Centralized Control: 

  • UPshow CONNECT gives PJ Whelihan’s freedom to schedule their own content and entertainment. The centralized system allows screen updates with location-specific and company-wide messaging and schedule promotions, playlists & events in advance. 

Live Events & Streaming:

  • Through exclusive live-streamed events, PJ Whelihan’s has been able to attract a larger audience and drive revenue by prolonging the duration of customer visits. The introduction of “Peacock Sports Pass” on UPshow has enabled the organization to show events that otherwise would’ve been inaccessible.

Data and Metrics

  • “One of the things that made UPshow appealing as a new solution was not only the ability to have total control but also the easy access to the content in the portal, better visibility into data and metrics, like how much engagement our content is getting. The content itself is more dynamic with the infusion of the entertainment channels and all of the different pieces of content that are intended to draw eyeballs to the screen, giving our content that little added boost of visibility - that's what we were aiming for." - Kristen Foord - Marketing Director at PJ Whelihan’s

QR Code Campaigns: 

  • QR code campaigns give customers an option to learn more themselves with on-screen and print assets that are visually appealing through the UPshow Manager and Canva integration.
  • The PJs Pub Club received 4,500 scans in 42 days, drastically increasing loyalty program sign-ups through the QR Code campaign.

“By incorporating QR code campaigns we have been able to drive customers to a dedicated landing page. QR code scans allow us to track engagement, whereas before UPshow, we didn't have visibility into engagement at all, or QR metrics in general. Now we get to understand how many people are taking that action. The ability to adjust QR code links without changing the QR code has been particularly useful in recent months. I was able to leverage that solution through UPshow.”

Peacock Sports Pass & Streaming

Through UPshow, PJ Whelihan’s has leveraged  Peacock Sports Pass as an additional revenue driver for the business. Streaming Peacock Sports Pass through UPshow has saved the brand money from traditional cable alternatives for these events. It enables the establishment to showcase exclusive live-streamed Premier League, Big10 Football, professional football, and other events that competitors in the space may not have. When sports fans are looking for somewhere to watch their favorite teams, PJ Whelian’s provides great food, drinks, and atmosphere along with these exclusive live events via UPshow.

The Company

PJ Whelihan's is a casual dining restaurant and sports bar chain with locations primarily in the North Eastern states of the USA. The chain is known for its family-friendly atmosphere, making it a popular destination for people looking to enjoy good food while watching sports games on big screens. PJ Whelihan's has an extensive food and beverage menu with a packed events schedule, happy hours and more!

The Challenge

PJ Whelihan's wanted to promote their offerings and partnerships to customers, but it proved difficult to manage multiple locations, all with unique messaging, offers and events. Previous digital signage partners presented challenges including the lack of central management and control over content. The marketing team at PJ Whelihan’s felt the content frequently became stale with a lack of playlisting options.

UPshow’s centralized system allows the head office to update screens with location-specific and company-wide messaging and schedule promotions, playlists & events in advance. 

The UPshow Approach

UPshow's customer engagement platform, UPshow CONNECT, is currently powering TV screens within 20 locations. By adopting UPshow CONNECT, the chain has successfully overcome event scheduling and playlisting challenges, improved customer engagement and increased revenue through promotions.  

The software provides a centralized, cloud-based dashboard that allows the corporate team to control screen content across all locations from a remote location ensures seamless and consistent messaging and scheduling.

The Results

The partnership between PJ Whelihans and UPshow has resulted in many positive outcomes:

Centralized Control: 

  • UPshow CONNECT gives PJ Whelihan’s freedom to schedule their own content and entertainment. The centralized system allows screen updates with location-specific and company-wide messaging and schedule promotions, playlists & events in advance. 

Live Events & Streaming:

  • Through exclusive live-streamed events, PJ Whelihan’s has been able to attract a larger audience and drive revenue by prolonging the duration of customer visits. The introduction of “Peacock Sports Pass” on UPshow has enabled the organization to show events that otherwise would’ve been inaccessible.

Data and Metrics

  • “One of the things that made UPshow appealing as a new solution was not only the ability to have total control but also the easy access to the content in the portal, better visibility into data and metrics, like how much engagement our content is getting. The content itself is more dynamic with the infusion of the entertainment channels and all of the different pieces of content that are intended to draw eyeballs to the screen, giving our content that little added boost of visibility - that's what we were aiming for." - Kristen Foord - Marketing Director at PJ Whelihan’s

QR Code Campaigns: 

  • QR code campaigns give customers an option to learn more themselves with on-screen and print assets that are visually appealing through the UPshow Manager and Canva integration.
  • The PJs Pub Club received 4,500 scans in 42 days, drastically increasing loyalty program sign-ups through the QR Code campaign.

“By incorporating QR code campaigns we have been able to drive customers to a dedicated landing page. QR code scans allow us to track engagement, whereas before UPshow, we didn't have visibility into engagement at all, or QR metrics in general. Now we get to understand how many people are taking that action. The ability to adjust QR code links without changing the QR code has been particularly useful in recent months. I was able to leverage that solution through UPshow.”

Peacock Sports Pass & Streaming

Through UPshow, PJ Whelihan’s has leveraged  Peacock Sports Pass as an additional revenue driver for the business. Streaming Peacock Sports Pass through UPshow has saved the brand money from traditional cable alternatives for these events. It enables the establishment to showcase exclusive live-streamed Premier League, Big10 Football, professional football, and other events that competitors in the space may not have. When sports fans are looking for somewhere to watch their favorite teams, PJ Whelian’s provides great food, drinks, and atmosphere along with these exclusive live events via UPshow.

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PJ Whelihan's Partners with UPshow to Improve Customer Engagement

The Company

PJ Whelihan's is a casual dining restaurant and sports bar chain with locations primarily in the North Eastern states of the USA. The chain is known for its family-friendly atmosphere, making it a popular destination for people looking to enjoy good food while watching sports games on big screens. PJ Whelihan's has an extensive food and beverage menu with a packed events schedule, happy hours and more!

The Challenge

PJ Whelihan's wanted to promote their offerings and partnerships to customers, but it proved difficult to manage multiple locations, all with unique messaging, offers and events. Previous digital signage partners presented challenges including the lack of central management and control over content. The marketing team at PJ Whelihan’s felt the content frequently became stale with a lack of playlisting options.

UPshow’s centralized system allows the head office to update screens with location-specific and company-wide messaging and schedule promotions, playlists & events in advance. 

The UPshow Approach

UPshow's customer engagement platform, UPshow CONNECT, is currently powering TV screens within 20 locations. By adopting UPshow CONNECT, the chain has successfully overcome event scheduling and playlisting challenges, improved customer engagement and increased revenue through promotions.  

The software provides a centralized, cloud-based dashboard that allows the corporate team to control screen content across all locations from a remote location ensures seamless and consistent messaging and scheduling.

The Results

The partnership between PJ Whelihans and UPshow has resulted in many positive outcomes:

Centralized Control: 

  • UPshow CONNECT gives PJ Whelihan’s freedom to schedule their own content and entertainment. The centralized system allows screen updates with location-specific and company-wide messaging and schedule promotions, playlists & events in advance. 

Live Events & Streaming:

  • Through exclusive live-streamed events, PJ Whelihan’s has been able to attract a larger audience and drive revenue by prolonging the duration of customer visits. The introduction of “Peacock Sports Pass” on UPshow has enabled the organization to show events that otherwise would’ve been inaccessible.

Data and Metrics

  • “One of the things that made UPshow appealing as a new solution was not only the ability to have total control but also the easy access to the content in the portal, better visibility into data and metrics, like how much engagement our content is getting. The content itself is more dynamic with the infusion of the entertainment channels and all of the different pieces of content that are intended to draw eyeballs to the screen, giving our content that little added boost of visibility - that's what we were aiming for." - Kristen Foord - Marketing Director at PJ Whelihan’s

QR Code Campaigns: 

  • QR code campaigns give customers an option to learn more themselves with on-screen and print assets that are visually appealing through the UPshow Manager and Canva integration.
  • The PJs Pub Club received 4,500 scans in 42 days, drastically increasing loyalty program sign-ups through the QR Code campaign.

“By incorporating QR code campaigns we have been able to drive customers to a dedicated landing page. QR code scans allow us to track engagement, whereas before UPshow, we didn't have visibility into engagement at all, or QR metrics in general. Now we get to understand how many people are taking that action. The ability to adjust QR code links without changing the QR code has been particularly useful in recent months. I was able to leverage that solution through UPshow.”

Peacock Sports Pass & Streaming

Through UPshow, PJ Whelihan’s has leveraged  Peacock Sports Pass as an additional revenue driver for the business. Streaming Peacock Sports Pass through UPshow has saved the brand money from traditional cable alternatives for these events. It enables the establishment to showcase exclusive live-streamed Premier League, Big10 Football, professional football, and other events that competitors in the space may not have. When sports fans are looking for somewhere to watch their favorite teams, PJ Whelian’s provides great food, drinks, and atmosphere along with these exclusive live events via UPshow.

"It is more of a beneficial overarching relationship as UPshow has established themselves in this sports related space, and saving us money in activation fees from directTV and the ability to tap into exclusive streaming networks too."
Kristen Foord
Marketing Director at PJ Whelihan’s
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